Hasselblad announces XCD 4/28P wide-angle lens

GaryPageau
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Hasselblad debuted the XCD 4/28P, a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System, the company claims. This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter. The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax.

XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.